The Guamote market takes place every Thursday. Looking onto the town from afar you are faced with a sea of red filling the streets, squares and public areas, produced by the arrival of the many indigenous people that come to the market, all donned in the traditional red ponchos.
They come in their thousands to sell sheep, pigs, cattle, horses, llamas, potatoes, cereals, wool, handicrafts, clothing and tools. Others simply come out of custom and ancestral ritual to meet with friends and take advantage of this time to catch up on the fascinating cosmo-visions that they share.
The exchange of goods or bartering as a form of trade still exists in Guamote.
In this market you can observe the hope and hardships of the indigenous people, see their strengths and how they forget their everyday anxieties.